Introduction
Choosing the right WordPress page builder in 2025 isn’t just about designing a website anymore—it’s about speed, flexibility, long-term sustainability, and user experience. With the growing competition in online businesses, bloggers, agencies, and developers need tools that can balance performance and creativity. Gone are the days when WordPress sites looked alike because of limited customization. Today, powerful page builders allow even beginners to create pixel-perfect, responsive, and professional designs without writing a single line of code.
which page builder should you choose in 2025?
The market is flooded with options like Elementor, Divi, WPBakery, Bricks, Gutenberg, and Breakdance. Each promises to be the ultimate solution, but each has its own strengths, weaknesses, and target users. Some excel in user-friendliness, while others are developer-oriented. Some are affordable, while others come with hefty recurring subscriptions.
In this detailed guide, we’ll explore each builder, compare their performance, features, ease of use, pricing, and future potential to help you decide which one fits your needs best. By the end of this article, you’ll know exactly whether Elementor still deserves the crown, if Bricks is worth switching to, or whether Gutenberg has finally caught up with the big players.
Understanding WordPress Page Builders
Before diving into comparisons, let’s clarify what WordPress page builders actually are and why they matter.
A page builder is a tool (usually a plugin) that allows you to design and structure your website’s content using a visual, drag-and-drop interface. Instead of dealing with raw code or relying on limited WordPress themes, you get complete design control over layouts, typography, spacing, and functionality.
For example, without a page builder, you’d have to:
Write CSS manually to adjust spacing
Code HTML for multi-column layouts
Use third-party plugins just to add simple elements like buttons or image sliders
With a page builder, all of this becomes point-and-click simple.
Why Page Builders Are Crucial in 2025
No-Code Revolution – More businesses are moving online, but not everyone can afford developers. Page builders empower non-coders to create professional sites.
Faster Development – Agencies can build client sites in days, not weeks, thanks to pre-made templates and reusable design blocks.
Responsive Design – Page builders ensure websites look good on desktop, tablet, and mobile without extra coding.
Customization Freedom – Unlike traditional WordPress themes, page builders let you control every detail, from headers to footers.
However, not all page builders are created equal. Some prioritize speed and performance (like Bricks), while others focus on visual creativity (like Divi). Some are ideal for beginners, while others cater to developers who want advanced customization. That’s why making the right choice is so critical in 2025.
Elementor in 2025 – Still the King or Losing Its Crown?
Elementor has been the most popular page builder for years, powering over 8 million websites worldwide. But popularity doesn’t always mean superiority—especially in 2025 when new players like Bricks and Breakdance are shaking things up.
Strengths of Elementor
User-Friendly Interface: Elementor’s drag-and-drop editor remains one of the smoothest and most intuitive in the market. Beginners love it because it feels like designing with Lego blocks—everything snaps into place.
Massive Template Library: With 300+ templates and countless third-party add-ons, you can build virtually any type of website.
Widgets & Features: From forms and sliders to popups and WooCommerce integrations, Elementor has it all built-in.
Ecosystem & Community: Since it’s the most popular, finding tutorials, plugins, and developers experienced with Elementor is easy.
Weaknesses of Elementor
Performance Issues: Many users complain about bloated code, which slows down sites. In 2025, speed matters more than ever due to Core Web Vitals.
Pricing Concerns: Elementor moved from affordable lifetime options to annual subscriptions. For freelancers and small businesses, recurring costs can be frustrating.
Over-Reliance on Addons: While the ecosystem is huge, too many third-party addons can conflict or weigh down your site.
Who Should Use Elementor in 2025?
Elementor is still a fantastic choice for freelancers, beginners, and small businesses who want quick results without learning complex tools. If you want a powerful, plug-and-play solution and don’t mind paying yearly fees, Elementor still holds its ground in 2025.
Divi in 2025 – The Designer’s Favorite
Divi, by Elegant Themes, has long been Elementor’s biggest rival. It’s not just a page builder but a theme + builder combo, which gives it a unique edge.
Strengths of Divi
Lifetime Pricing: Unlike Elementor, Divi still offers a lifetime license, which is a huge plus for agencies and developers who want to avoid recurring costs.
Beautiful Designs: Divi is known for its stylish, modern templates that make websites look premium right out of the box.
Visual Editing: Like Elementor, Divi provides real-time drag-and-drop editing, making it easy to see changes instantly.
Built-in Features: Advanced effects, animations, and split testing (A/B testing) are included without needing extra plugins.
Weaknesses of Divi
Performance Concerns: Divi is heavier than lightweight builders like Bricks, and some users struggle with speed optimization.
Learning Curve: While it’s powerful, new users often find Divi’s UI less intuitive compared to Elementor.
Lock-in Effect: Switching from Divi to another builder can be messy, as it leaves behind shortcodes in your content.
Who Should Use Divi in 2025?
Divi is best for design-focused creators, agencies, and long-term users who value lifetime pricing. If you want stylish templates and don’t mind a slightly steeper learning curve, Divi is still one of the best investments in 2025.
WPBakery in 2025 – The Veteran Still Standing
WPBakery (formerly known as Visual Composer) has been around for over a decade. It used to dominate the market before Elementor and Divi rose to power. Many premium themes on ThemeForest still come bundled with WPBakery, which keeps it alive in 2025.
Strengths of WPBakery
Wide Compatibility: Since it’s been bundled with thousands of themes, you’ll often find it pre-installed when buying a theme.
Backend + Frontend Editing: WPBakery offers both backend (classic WordPress editor style) and frontend (live editing) options.
Stable & Reliable: It’s been tested across countless themes and plugins, making it one of the most compatible builders.
Weaknesses of WPBakery
Outdated Interface: Compared to modern builders like Bricks or Breakdance, WPBakery feels old and clunky.
Limited Innovation: It hasn’t kept up with the latest design trends and features.
Performance Issues: WPBakery-generated websites are often heavier and slower.
Who Should Still Consider WPBakery?
WPBakery is suitable only if:
You’re using a theme that bundles it (and you don’t want to switch).
You prefer a backend editing experience.
You’re maintaining an older site that already uses WPBakery.
For new projects in 2025, WPBakery isn’t the best choice compared to modern alternatives.
Bricks Builder in 2025 – The Rising Star
Bricks Builder has rapidly climbed the ranks in the world of WordPress page builders. Launched only a few years ago, it has quickly won the hearts of developers and performance-conscious users who were frustrated by the bloat and limitations of older builders like Elementor and WPBakery. By 2025, Bricks has established itself as a serious contender—often considered the lightweight yet powerful alternative to the big names.
Strengths of Bricks Builder
Performance-Oriented: Bricks is built with clean code and optimized for speed. Websites created with Bricks load significantly faster compared to Elementor or Divi.
Developer-Friendly: Bricks includes features like dynamic data integration, flexible CSS controls, and advanced conditional logic, making it appealing to developers who need customization freedom.
Modern UI: Unlike WPBakery’s outdated interface, Bricks offers a sleek, modern, and distraction-free environment that’s both intuitive and powerful.
Lifetime Deal: One of Bricks’ biggest selling points is its lifetime pricing option, which has drawn many users away from subscription-based builders.
Community Growth: Bricks has fostered a passionate community of developers and creators, who continuously contribute add-ons and tutorials.
Weaknesses of Bricks Builder
Smaller Ecosystem: Since it’s newer, Bricks doesn’t yet have as many third-party add-ons, templates, or tutorials as Elementor or Divi.
Steeper Learning Curve for Beginners: While developers love Bricks, complete beginners may find it less user-friendly compared to drag-and-drop-focused builders.
Not Bundled with Themes: Unlike WPBakery, which comes pre-installed in many themes, Bricks is a standalone product that you must purchase separately.
Who Should Use Bricks in 2025?
Bricks is perfect for developers, advanced users, and performance-focused site owners. If speed, clean code, and long-term scalability are your top priorities, Bricks is one of the smartest investments in 2025.
Gutenberg in 2025 – The Native WordPress Solution
When Gutenberg was first introduced in 2018 as WordPress’ new default editor, it was met with mixed reactions. Many users found it too basic compared to premium page builders. Fast forward to 2025, and Gutenberg has evolved into a far more capable tool that’s shaping the future of WordPress itself.
Strengths of Gutenberg
Lightweight & Fast: Since Gutenberg is part of WordPress core, it doesn’t add extra weight to your website like external page builders do.
Free & Built-In: No need for extra plugins or subscriptions—it comes packaged with every WordPress installation.
Future-Proof: As the official WordPress editor, Gutenberg is guaranteed to be continuously updated and supported.
Theme Integration: Many modern WordPress themes are now fully block-based, making Gutenberg a seamless design experience.
Growing Ecosystem: Plugin developers are increasingly building Gutenberg-compatible blocks, bridging the gap with premium builders.
Weaknesses of Gutenberg
Fewer Advanced Features: Compared to Elementor, Divi, or Bricks, Gutenberg still lacks some advanced widgets and templates.
Learning Curve: While simple, Gutenberg requires a mindset shift for long-time WordPress users accustomed to the classic editor.
Customization Limitations: Some highly complex layouts or effects are still easier to achieve with dedicated builders.
Who Should Use Gutenberg in 2025?
Gutenberg is ideal for bloggers, small businesses, and performance-focused site owners who want a fast, free, and future-proof solution without extra bloat. If you don’t need flashy animations and simply want a lean, SEO-friendly site, Gutenberg is a fantastic choice in 2025.
Breakdance Builder in 2025 – The New Challenger
Breakdance is one of the newest entrants in the page builder world, and in 2025, it’s already turning heads. Created by the developers behind Oxygen Builder, Breakdance offers a more user-friendly approach while still packing serious power under the hood.
Strengths of Breakdance
Modern & Intuitive: Breakdance combines the clean UI of Bricks with the user-friendliness of Elementor, making it suitable for both beginners and advanced users.
Powerful Features Out of the Box: It includes advanced features like dynamic content, animations, and WooCommerce support without relying on third-party plugins.
Lightweight Yet Capable: Unlike Elementor or Divi, Breakdance is built to avoid code bloat, resulting in faster websites.
Developer Legacy: Since it’s built by the creators of Oxygen, it benefits from deep development expertise.
Growing Adoption: In just a short time, Breakdance has attracted a loyal user base and continues to grow.
Weaknesses of Breakdance
Newer in the Market: Since it’s relatively new, Breakdance lacks the ecosystem size of Elementor or Divi.
Smaller Community: Tutorials, addons, and third-party support are still catching up.
Uncertain Longevity: As a newer product, some users may worry about long-term development and support compared to established players.
Who Should Use Breakdance in 2025?
Breakdance is a great choice for creatives, freelancers, and agencies who want a modern builder with fewer limitations than Elementor and less bloat than Divi. If you want something fresh, lightweight, and versatile, Breakdance is worth exploring in 2025.
Performance & Speed Comparison
In 2025, website performance isn’t optional—it’s a must. Google’s Core Web Vitals directly impact SEO rankings, and slow sites mean lost visitors. Page builders play a big role in performance because their code output can either speed up or drag down a site.
How Each Builder Performs in 2025
Bricks Builder: The fastest among the bunch, producing clean, optimized code with minimal bloat. Ideal for performance enthusiasts.
Gutenberg: Extremely lightweight since it’s built into WordPress core. Perfect for speed and SEO.
Breakdance: Very competitive, offering fast performance with well-structured code.
Elementor: Improved compared to earlier years but still struggles with bloat if overloaded with addons.
Divi: Known for beautiful designs but tends to be heavier and requires optimization for best results.
WPBakery: The slowest of the group, producing outdated, bloated code.
Performance Verdict
If speed is your top priority in 2025, Bricks and Gutenberg lead the race, followed closely by Breakdance. Elementor and Divi can still work well but require extra optimization, while WPBakery is best avoided for performance-focused projects.
Pricing & Value for Money in 2025
When choosing a page builder, cost is just as important as features. In 2025, pricing models vary widely—some builders stick to one-time lifetime deals, while others push annual subscriptions. The choice depends on whether you want short-term affordability or long-term savings.
Elementor Pricing (2025)
Free version available with limited features
Paid plans start at $59/year for one site
Advanced plans go up to $399/year for agencies with 1,000 sites
No lifetime deals available
Elementor can become costly for agencies since everything runs on a subscription model.
Divi Pricing (2025)
$89/year for unlimited websites
$249 one-time payment for lifetime access (still available!)
Includes both the Divi theme and Divi Builder
Divi’s lifetime pricing makes it one of the best long-term investments for agencies or freelancers.
WPBakery Pricing (2025)
One-time fee of $64 per site license
No official lifetime or unlimited site options
Often bundled for free with premium themes on ThemeForest
Cheap upfront, but not flexible for multiple projects.
Bricks Builder Pricing (2025)
$99 one-time payment for lifetime access (single site)
$249 lifetime deal for unlimited sites
Regular updates included without annual renewals
Bricks remains a cost-effective option with strong lifetime deals.
Gutenberg Pricing (2025)
Completely free, included with WordPress core
Costs may arise only if you purchase block-based addons or premium themes
Gutenberg wins in affordability since it’s free by default.
Breakdance Pricing (2025)
$149/year for unlimited websites
No lifetime deal currently available
Affordable compared to Elementor for agencies, but still subscription-based
Pricing Verdict
Best Free Option: Gutenberg
Best Lifetime Deal: Divi & Bricks
Best for Agencies: Breakdance (affordable unlimited plan)
Most Expensive Long-Term: Elementor
Ease of Use & Learning Curve
Not all page builders are equally easy to learn. While some prioritize simplicity for beginners, others lean toward developer-level control. Let’s break it down:
Elementor
Elementor is extremely beginner-friendly. The drag-and-drop interface, inline editing, and visual previews make it simple even for non-tech users. It feels like designing with building blocks.
Divi
Divi is visually appealing but has a steeper learning curve compared to Elementor. Its unique UI takes time to get used to, but once mastered, it becomes very powerful.
WPBakery
WPBakery feels outdated in 2025. Beginners often find its backend editor confusing. Its frontend editor helps, but compared to Bricks or Elementor, the experience is clunky.
Bricks Builder
Bricks is modern and smooth but is not designed for complete beginners. Developers love its advanced controls, but non-technical users may initially find it overwhelming.
Gutenberg
Gutenberg is easy to start with since it comes built into WordPress. However, building complex layouts requires more effort and sometimes extra plugins.
Breakdance
Breakdance strikes a balance. It’s user-friendly like Elementor but has developer-level flexibility built in. Beginners can pick it up quickly, while advanced users appreciate its depth.
Ease of Use Verdict
Best for Beginners: Elementor & Breakdance
Best for Designers: Divi
Best for Developers: Bricks
Most Accessible Free Option: Gutenberg
Design Flexibility & Customization
In 2025, website owners expect full creative control. From headers and footers to animations and dynamic content, flexibility is non-negotiable.
Elementor
Elementor offers one of the largest design libraries. With 300+ templates, widgets, and third-party add-ons, you can build almost anything. However, too many add-ons can slow down performance.
Divi
Divi is famous for stunning templates and visual design effects. Its built-in animations, gradients, and split testing tools make it a favorite among creatives.
WPBakery
Customization options exist, but they feel dated. WPBakery lags behind in templates, styling, and responsive design flexibility.
Bricks Builder
Bricks offers developer-level customization. You can fine-tune CSS, control dynamic content, and build layouts exactly as you want. It’s the most flexible in terms of coding freedom.
Gutenberg
By default, Gutenberg is basic but functional. However, with premium block libraries (like Kadence Blocks or GenerateBlocks), you can greatly expand its flexibility.
Breakdance
Breakdance is highly customizable out of the box. It combines Elementor’s drag-and-drop flexibility with Bricks’ developer controls, making it a hybrid solution for both beginners and pros.
Design Flexibility Verdict
Most Flexible for Developers: Bricks
Best for Designers: Divi
Best Balance: Breakdance
Largest Ecosystem: Elementor
Ecosystem & Community Support
A strong ecosystem ensures you’ll find add-ons, tutorials, and support when you need it.
Elementor
Massive community (millions of users worldwide)
Thousands of tutorials, add-ons, and integrations
Third-party ecosystem is unmatched
Divi
Strong and loyal community
Elegant Themes membership gives access to multiple products
Many third-party Divi-specific add-ons available
WPBakery
Community has shrunk in recent years
Still widely used because of theme bundling
Limited innovation compared to newer builders
Bricks Builder
Smaller but very passionate community
Growing ecosystem of add-ons
Strong developer engagement on forums and Discord groups
Gutenberg
Backed by WordPress itself (over 40% of the web)
Community growing as more block-based themes emerge
Lots of free tutorials and add-ons
Breakdance
Growing fast but still small compared to Elementor
Support team is active
Community forums and groups are slowly expanding
Community Verdict
Largest Ecosystem: Elementor
Most Passionate Users: Bricks
Most Future-Proof Community: Gutenberg
Future of WordPress Page Builders in 2025 and Beyond
The next five years will reshape the page builder landscape. With Gutenberg evolving rapidly, third-party builders must innovate to stay relevant.
Trends to Expect
Performance First: Builders that generate bloated code will struggle as speed and Core Web Vitals become even more critical.
Gutenberg Expansion: Since it’s part of WordPress core, Gutenberg will eventually replace many basic page builder functions.
Hybrid Builders: Tools like Breakdance will continue blending user-friendliness with developer controls.
AI Integration: Expect AI-assisted design, content generation, and layout suggestions inside page builders.
Less Lock-In: Builders will need to ensure users can switch without losing site content.
By 2030, it’s possible Gutenberg will dominate the casual user space, while niche builders like Bricks and Breakdance serve professionals. Elementor and Divi may remain strong but will need to address performance and pricing challenges.
Which Builder Should You Choose in 2025?
After analyzing all the major WordPress page builders of 2025—Elementor, Divi, WPBakery, Bricks, Gutenberg, and Breakdance—it’s clear that each tool has its own strengths and weaknesses. The “best” option depends entirely on your goals, budget, and technical skill level. Let’s break it down:
Best for Beginners (Ease of Use)
If you’re brand new to WordPress and want to build a website without touching code, Elementor or Breakdance are your best bets. Both offer intuitive drag-and-drop interfaces, plenty of pre-made templates, and a smooth editing experience. Elementor has the bigger ecosystem, while Breakdance feels lighter and more modern.
Best for Designers (Visual Creativity)
For users who want stunning layouts, animations, and design effects without worrying too much about speed, Divi is still a fantastic choice. Its template library and visual editor make it easy to craft beautiful websites.
Best for Developers (Performance & Customization)
If you’re a developer or performance-obsessed site owner, Bricks Builder is the clear winner. It generates clean code, offers advanced developer-friendly features, and comes with a lifetime deal—perfect for long-term projects.
Best Free Option (Budget-Friendly)
If you don’t want to spend anything extra, Gutenberg is the way to go. As WordPress’ native editor, it’s free, lightweight, and continuously improving. With the right block libraries, it can rival premium builders.
Best for Agencies (Multiple Sites)
For agencies managing multiple client projects, Divi’s lifetime deal or Breakdance’s unlimited plan make the most sense. Elementor is powerful too, but the annual pricing adds up quickly for agencies.
Worst Choice in 2025
Unfortunately, WPBakery is no longer a strong contender. Its outdated interface, heavy code output, and lack of innovation make it less appealing compared to modern builders. It’s still fine if bundled with a theme, but not ideal for new projects.
Conclusion
In 2025, WordPress users have more options than ever when it comes to page builders. The market has shifted from a battle between Elementor and Divi to a more dynamic landscape where new players like Bricks and Breakdance are making waves, while Gutenberg continues to grow as the built-in, future-proof solution.
If you value speed and scalability, Bricks or Gutenberg are the smartest choices. If you prefer visual creativity and design freedom, Divi and Elementor remain excellent tools. And if you’re looking for something modern that blends ease of use with performance, Breakdance is a rising star worth watching.
The “best” page builder in 2025 isn’t a one-size-fits-all answer—it depends on what you prioritize: ease, creativity, speed, budget, or future-proofing. But one thing is clear: page builders are here to stay, and they’ll only get smarter, faster, and more powerful in the years ahead.
FAQs
1. Which is the easiest WordPress page builder for beginners in 2025?
Elementor and Breakdance are the most beginner-friendly, thanks to their intuitive drag-and-drop interfaces and pre-built templates.
2. Is Gutenberg replacing page builders?
Not entirely. Gutenberg is improving rapidly, but advanced builders like Bricks, Divi, and Elementor still offer features Gutenberg doesn’t natively provide.
3. Which builder is best for speed and SEO in 2025?
Bricks and Gutenberg are the fastest and most SEO-friendly because they generate clean, lightweight code.
4. Can I switch builders without losing my website design?
Switching is tricky. Most builders leave behind shortcodes or custom markup. Gutenberg is the safest for long-term flexibility, while Bricks and Breakdance are working toward better portability.
5. Which page builder offers the best long-term value?
Divi (with its lifetime license) and Bricks (with its lifetime deal) are the most cost-effective options in 2025 for long-term use.
